Qualifications & awards
It's hard to tell the difference sometimes between a company that really knows what they are doing and one that just sounds like they do. Most people are pretty good at blowing their own trumpet. Well, just like hiring a plumber or a builder, in search marketing there are certain things you can look out for that help to distinguish the professionals.
Degree Qualified
It's certainly not essential, especially in today's fast moving environment, but it helps. Everyone on our team has a degree relevant to the field. Some are pursuing additional study such as the Certificate in Digital Marketing from the IDM.Search Engine Certifications
The top search engines all have certification programmes which simply means that you need to pass a test (or two) and meet certain criteria before you can show the relevant logo on your site. Everyone in our team has their individual qualifications plus we're also a Google AdWords Certified Company.
Awards
Last year we won the Web Marketing Associations Web Award for Outstanding Achievement in SEO and Web Development.
